01 / Glossary Now taking website projects

Plain definitions for the work we do.

/03 / Terms

The full list,
A to Z.

26 terms. Click any word for the long version.

A
Above the Fold

The portion of a webpage visible without scrolling, crucial for first impressions and conversions.

B
Breadcrumbs

A secondary navigation system showing users their current location within a website's hierarchy.

C
Call-to-Action (CTA)

A prompt that encourages website visitors to take a specific action, typically a button or link.

D
DNS (Domain Name System)

The system that translates human-readable domain names into IP addresses that computers use to identify each other.

E
Evergreen Content

Content that remains relevant and valuable to readers over an extended period, continuously attracting traffic.

F
Favicon

A small icon associated with a website, displayed in browser tabs, bookmarks, and address bars.

G
Git

A distributed version control system for tracking changes in source code during software development.

H
Hero Section

The large, prominent banner at the top of a webpage, typically featuring a headline, image, and call-to-action.

I
Internal Linking

Links that connect different pages within the same website, helping users navigate and improving SEO.

J
JSON-LD

A method of encoding structured data using JSON format, recommended by Google for implementing schema markup.

K
Keyword Research

The process of identifying and analysing search terms people use to find content, products, or services.

L
Landing Page

A standalone web page created for a specific marketing campaign with a single focused conversion goal.

M
Meta Description

A brief summary of a webpage's content that appears in search engine results below the page title.

N
Navigation

The system of menus and links that helps users move through a website and find content.

O
Organic Traffic

Website visitors who find your site through unpaid search engine results rather than paid advertising.

P
Page Speed

How quickly a webpage loads and becomes interactive, crucial for user experience and SEO rankings.

Q
Query String

The part of a URL that contains data passed to web applications, appearing after the question mark.

R
Responsive Design

A web design approach that makes pages adapt and display optimally across all device sizes and screen resolutions.

S
Schema Markup

Structured data vocabulary that helps search engines understand webpage content and display rich results.

T
Title Tag

The HTML element specifying the page title that appears in browser tabs and search engine results.

U
User Experience (UX)

How users feel and interact with a website or application, encompassing usability, accessibility, and satisfaction.

V
Viewport

The visible area of a webpage in a browser window, varying by device size and orientation.

W
Whitespace

Empty space in a design, not necessarily white, that creates breathing room and visual hierarchy.

X
XML Sitemap

A file listing all important pages on a website to help search engines discover and index content.

Y
Yield

In web development, a keyword that allows parent templates to inject content into child template layouts.

Z
Z-Index

A CSS property controlling the stacking order of positioned elements, determining which appear in front of others.

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Plain definitions for the work we do.

Above the Fold

Breadcrumbs

Call-to-Action (CTA)

DNS (Domain Name System)

Evergreen Content

Favicon

Git

Hero Section

Internal Linking

JSON-LD

Keyword Research

Landing Page

Meta Description

Navigation

Organic Traffic

Page Speed

Query String

Responsive Design

Schema Markup

Title Tag

User Experience (UX)

Viewport

Whitespace

XML Sitemap

Yield

Z-Index

Ready for a website that brings in work?

Web Design and Development for UK Businesses