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Latest insights. Lean, useful, practical.
Lean, useful, practical.
Practical thinking on minimal web design, performance optimisation, and SEO strategy. Written by the team at Mapletree Studio in the Midlands, UK.
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Short, focused reads on how we build fast, intentional websites.
Google Business Profile: The Free Tool UK Small Businesses Are Ignoring
How to optimise your Google Business Profile to get found by local customers. A practical 2026 guide for UK small businesses and tradespeopl...
Read articleSmall Business Website Conversion: Why Visitors Leave
Your website gets traffic but few enquiries? Learn research-backed strategies to improve small business website conversion, from page speed...
Read articleGoogle March 2026 Core Update: What UK Small Businesses Need to Know
Google's March 2026 Core Update rewards expertise and local relevance. Learn what UK small businesses must do to protect rankings.
Read articleGenerative Engine Optimisation: How UK Small Businesses Can Get Found by AI Search
Learn how to optimise your website for AI search engines like ChatGPT and Google AI Overviews. A practical GEO guide for UK small businesses...
Read articleGoogle Preferred Sources: How Small Businesses Can Become a Trusted Website in Search Results
Learn how Google's Preferred Sources feature rewards trusted websites with more visibility. Practical strategies for UK small businesses to...
Read articleWhy Your Website Speed Is Costing You Customers (And How to Fix It)
A slow website silently drives away customers. Learn how site speed affects conversions, SEO rankings, and trust, plus practical steps to ma...
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