01 / About Now taking website projects

We build websites
that deliver results.

02 / Position

One studio, joined up. Accountable to enquiries.

Mapletree Studio works with UK businesses that need a website to look credible and bring in enquiries. Not a template factory selling pages by the dozen. We design and build the site, then stay on to keep it working.

The core work is web design and development: landing pages, full websites, and redesigns, with performance, search, content, and practical automation around them.

03 / Operating beliefs

How we work. The principles behind the work.

  1. / 01

    Every element earns its place.

    Most small-business sites are bloated with things that do not help anyone decide. We design for clarity first, then build only what moves a visitor toward an enquiry.

  2. / 02

    Fast and hand-coded, not templated.

    We hand-code on Astro. No drag-and-drop builders, no page-builder bloat. The result loads in under a second and stays maintainable for years.

  3. / 03

    Judgement is the deliverable.

    Anyone can ship pages. We bring the judgement to decide what each page is for, what the site should say, and where automation genuinely helps behind the scenes.

  4. / 04

    Clarity beats clever. Always.

    If a visitor has to decode the page, the page has failed. We write and design for the person in a hurry, because that is who actually enquires.

  5. / 05

    Search and structure are built in from the first line.

    Headings, schema, speed, and internal links are part of the build, not an add-on bought later. The site arrives ready to be found.

  6. / 06

    The site is yours. Clean handover, easy ownership.

    No lock-in and no hostage hosting. You get the code, the accounts, and a site any future developer will be glad to inherit.

04 / People

The people who scope it are the people who deliver it.

The studio is led by Jake Haynes, with a tight network of trusted operators, engineers, and designers brought in by project. No layers, no account managers.

That keeps thinking and making in the same room, and it means decisions get made by the people closest to the work.

05 / Supporting

Where automation helps.

AI and automation sit behind the website, never in front of it. We use them only where they make delivery faster or the site easier to run, and always with a person approving the output.

  1. 01

    Content drafting support

    Faster first drafts for blog posts, page copy, and updates. Every word is edited and approved by a person before it goes anywhere near the live site.

    Built around:

    blog and page drafts, repurposing, outlines, brand-voice editing, human approval gates.

  2. 02

    Reporting summaries

    Plain-English summaries of what the site is doing. Traffic, search, and conversion, readable at a glance, without building a deck.

    Built around:

    traffic summaries, conversion snapshots, monthly recaps, leadership-ready reporting.

  3. 03

    Search & content research

    Quicker keyword, topic, and competitor research that feeds the content plan, so posts are aimed at terms people actually search.

    Built around:

    keyword research, topic maps, competitor scans, content briefs, search-intent mapping.

  4. 04

    Internal workflow helpers

    Small behind-the-scenes tools that route enquiries, prep proposals, and cut admin, so the work around the website runs with less friction.

    Built around:

    enquiry routing, proposal prep, internal admin reduction, lightweight helpers.

  5. 05

    Form & enquiry triage

    Smarter intake on the site. Forms and guided flows that sort and route enquiries before they reach a human, so the right ones get attention first.

    Built around:

    intake flows, guided questionnaires, enquiry triage, routing, scoping support.

  6. 06

    Always human-approved

    Nothing goes live without a person checking it. Automation and AI assist the work; they never make the call on what your business says or ships.

    Built around:

    human-in-the-loop review, approval gates, no autonomous publishing, accountable output.

Want a website that is easy to run as well as fast to load? Tell us how your team works.

Start a project
Ready when you are

Ready for a website that brings in work?

Tell us about the business and what you need the site to do. We'll come back within a day with a clear, honest next step — no pressure.

Start a project jake@mapletree.studio

Web Design and Development for UK Businesses

Mapletree Studio designs and builds fast, conversion-focused websites for UK businesses: landing pages, full sites, redesigns, performance and search foundations, content, and ongoing support.

About Mapletree Studio

Mapletree Studio is a UK-based, remote-first web design and development studio that builds fast, conversion-focused websites for small businesses.

Our Approach

We design and build websites that look credible and bring in enquiries: landing pages, full websites, and redesigns, with performance, technical SEO, content, and practical automation delivered around them.

Working with Mapletree Studio

The studio is led by Jake Haynes, with a tight network of senior collaborators. Clients get a small, accountable team that scopes and delivers the same work, without account layers in between.