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Latest insights. Lean, useful, practical.
Lean, useful, practical.
Practical thinking on minimal web design, performance optimisation, and SEO strategy. Written by the team at Mapletree Studio in the Midlands, UK.
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Ideas, tactics, and lessons.
Built for clarity.
Short, focused reads on how we build fast, intentional websites.
Landing Page vs Home Page: What's the Difference?
Landing pages and home pages serve different purposes. Learn when to use each one, how they differ structurally, and which one your business...
Read articleWhat Google Really Wants from Your Website in 2025
Google's priorities have shifted. Learn what actually matters for ranking in 2025: Core Web Vitals, E-E-A-T, user experience and clean code.
Read articleHow to Know When Your Business Needs a New Website
Clear signs your website is holding back your business and what to do about it. Practical advice for UK small businesses and tradespeople.
Read articleHow to Structure a Website That Converts Instantly
The exact website structure that turns visitors into customers. Clear hierarchy, smart CTAs, and friction-free conversion paths for UK small...
Read articleMinimalism in Web Design: Fad or Future-Proof?
Is minimalist web design a passing trend or a lasting philosophy? Explore the evidence, history, and strategic reasons why clean design endu...
Read articleWhat a 'Launch Package' Website Actually Includes
Transparent breakdown of what you get in a £479 website package: design, hosting, forms, and what's intentionally left out to keep it focuse...
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