Insights
Latest insights. Lean, useful, practical.
Lean, useful, practical.
Practical thinking on minimal web design, performance optimisation, and SEO strategy. Written by the team at Mapletree Studio in the Midlands, UK.
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Ideas, tactics, and lessons.
Built for clarity.
Short, focused reads on how we build fast, intentional websites.
How to Get More Enquiries From the Same Traffic
Stop chasing more visitors. Learn how to convert more of your existing traffic into actual enquiries with smart conversion rate optimisation...
Read articleWhy You Don't Need a Blog (Unless You Do)
Most small businesses waste time blogging. Here's how to decide if you're the exception, and what to do instead if you're not.
Read articleThe ROI of a Good Website in 2025
Discover the measurable return on investment from quality web design, from revenue gains to brand trust, and why your website pays for itsel...
Read articleShould You Build Your Website or Hire a Studio?
An honest comparison of DIY vs professional web design. Discover when to build it yourself and when hiring a studio makes more sense for you...
Read articleOur Favourite Minimal Websites (and Why They Work)
Discover what makes minimal websites truly effective. Real examples from brands that prove less is more when it comes to design and conversi...
Read articleWhat Slow Websites Are Costing You Right Now
Every second your website takes to load costs you customers. Here's exactly what slow performance is costing your business.
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We specialise in minimal, high-performance websites that rank well and convert visitors. Based in the Midlands, serving businesses across the UK.