Insights
Latest insights. Lean, useful, practical.
Lean, useful, practical.
Practical thinking on minimal web design, performance optimisation, and SEO strategy. Written by the team at Mapletree Studio in the Midlands, UK.
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Ideas, tactics, and lessons.
Built for clarity.
Short, focused reads on how we build fast, intentional websites.
Static Sites vs WordPress: What Derby Businesses Need to Know
WordPress might be the default, but is it the best choice for your business? Here’s why Derby companies are turning to static sites instead,...
Read articleWhy We Don’t Use Templates (And Why You’ll Thank Us Later)
Thinking of using a website template? Here’s why custom-built websites win on performance, SEO, and conversions every time.
Read articleStop Tinkering: Why Your DIY Website Is Costing You More Than You Think
Website builders promise easy wins, but often cost you time, money, and momentum. Here’s why switching to a studio like ours is the smarter...
Read articleWhy Your Landing Page Isn’t Converting (And How to Fix It)
Struggling to get leads from your landing page? Learn why users bounce, and what to fix to start converting them.
Read articleWhy Derby Businesses Are Ditching DIY Website Builders (And What They’re Choosing Instead)
Small business owners in Derby are moving away from Wix and Squarespace. Discover why, and what they’re choosing instead.
Read articleWe’re Not a Big Agency. And That’s Exactly Why You’ll Love Working With Us
Tired of being just another client? Discover why working with a small UK web studio like ours beats the big agency experience every time.
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We specialise in minimal, high-performance websites that rank well and convert visitors. Based in the Midlands, serving businesses across the UK.